Diving into my first e-learning course on web design was like stepping into a new world, filled with promise and potential. Yet, excitement quickly turned to frustration. The course’s website was a labyrinth — finding resources felt like searching for treasure without a map.
This adventure, however, wasn’t in vain. I realized how crucial a well-designed website is to the learning journey. For coaches, this means creating a site that’s not just visually appealing, but a place for growth and discovery.
In this article, we’re going to unravel the secrets of crafting an irresistible business coaching website. We’ll talk about more than just aesthetics — we’ll discuss how to make a site both intuitive and inspiring. Plus, we’ll spotlight some of the best coaching websites out there.
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Best Coaching Websites
In my career as a web designer, the most memorable project was crafting a website for a life coach. This experience taught me the importance of a website reflecting its owner’s unique philosophy, blending visual appeal with emotional resonance. It reinforced my belief in creating designs that not only look good but also deeply connect with the audience.
So let’s take a look at the best 21 website designs for business coaches to inspire your own.
Jay Abraham’s website is a showcase of business growth mastery. The site captivates with its clear, actionable insights, making Jay’s extensive knowledge and expertise in business strategies highly accessible. It’s a must-look for anyone aiming to catapult their business success.
What we like: The video in the hero is a unique way for Jay to share his story, and the testimonials below the fold add social proof to his profile.
I like this website’s audience-centric approach, ensuring the design and content meet visitor expectations. It stands out for its user-friendly design, facilitating easy navigation and access to information, which is critical for visitor engagement and retention.
What we like: The site’s presentation of success stories effectively builds trust, and its commitment to regular, valuable content demonstrates expertise and boosts SEO. Mobile optimization ensures a wide reach and seamless interaction across all devices, allowing users to access its high-quality coaching service from anywhere.
In the case of Allison Dunn at Deliberate Directions, what I like is the website’s direct approach to showcasing its impact through client stories and clear service descriptions. It provides an engaging user experience and valuable insights right from the homepage, which is split into succinct sections making the site’s offerings clear and inviting.
What we like: The calls-to-action (CTAs) are clearly labeled and well-positioned on the homepage, inviting visitors to “Book a strategy session now,” “Learn more,” or “Subscribe” to the newsletter, depending on where they are in the buyer’s journey.
4. Tony Robbins
Tony Robbins’ website captures his energetic brand with bold visuals and clear CTAs, making it easy for visitors to engage with his coaching programs.
What we like: The design showcases Tony’s expertise and provides a plethora of resources for self-improvement, including inspirational success stories that build trust and motivate new visitors. It serves as a comprehensive hub for personal and professional growth opportunities offered by Tony Robbins.
Nick Loper’s Side Hustle Nation is a vibrant and energizing platform for entrepreneurial spirits. Its clean, functional design highlights a wealth of inspiring content, turning it into a go-to hub for everyone eager to explore and succeed in the world of side hustles.
What we like: I like that Nick’s blog is simple but effective. It doesn’t boast a lot of fancy effects, but its messaging is clear, and its interface is easy to navigate.
John Maxwell’s website integrates his leadership philosophy into every aspect of the site. Testimonials from influential figures and organizations attest to Maxwell’s profound impact on leadership development.
What we like: The site’s content-rich approach provides visitors with a comprehensive suite of tools and resources to enhance their leadership skills.
Barry Moltz’s website, with its sharp “Unstuck Guy” branding, is a powerhouse of practical wisdom for entrepreneurs. Although a little text-heavy, its straightforward design and laser-focused content cut through the noise, offering clear, actionable advice for businesses seeking to break free from their challenges.
What we like: Barry props up his expertise by displaying the logos of big-name clients he has worked with, offering reassurance and social proof to prospects.
Cassandra Vermeulen’s Business Miracles website is focused on transformational coaching. The site effectively communicates a message of empowerment and personal growth, promising to lead clients to their own “business miracles.” The testimonials and success stories reflect the site’s commitment to creating real change in the lives of its clients.
What we like: The color scheme is soothing and soft on the eyes. It’s easy to read the well-chosen words, and the photos are friendly and inviting.
Melinda F. Emerson’s website, known as SmallBizLady, is a dynamic source of wisdom for budding entrepreneurs. It’s packed with actionable insights, providing a robust platform for those eager to dive into the entrepreneurial world with confidence and creativity.
What we like: I like that she offers lots of free content, from her blog to newsletter to virtual conferences. She’s so confident in her expertise that she can give away this content and still have people sign up to consult with her.
Soufiane El Alaoui’s online presence is a testament to his expertise in blending business growth with personal development. His site is a beacon for those seeking to elevate both their professional trajectory and personal growth, offering a perfect blend of strategy and empowerment.
What we like: The aesthetics of this site are a lesson in how to convey your message through visuals and design. The well-used white space allows visitors’ eyes to focus on what really matters.
11. Sheri Kaye Hoff
Sheri Kaye Hoff’s website is an oasis of positivity, designed to inspire change and personal growth. It’s a treasure trove of resources and motivational content, guiding individuals toward higher achievement and fulfillment with a blend of practical advice and uplifting encouragement.
What we like: Sheri offers free content in a variety of formats to capture more leads: small groups, a written guide, and a course. Spreading her net wide allows her to reach more people.
12. Ian Brodie
What I admire about Ian Brodie’s website is its comprehensive resource hub for marketing strategies in coaching and consulting. His practical guides and client success stories are a testament to the effectiveness of his methods.
What we like: This site has a lot of personality. From the friendly photo of Ian to the cartoon drawings and fun text, you immediately get a feel for Ian just from visiting his website.
Myrte Scheffer’s Game Changer site is dedicated to catalyzing significant professional shifts. The site beautifully encapsulates her philosophy of impactful change, with client stories underscoring the transformative power of her coaching.
What we like: Myrte Scheffer’s homepage is packed with information, but it’s well-written and divided by photos, white space, and clear headers. It’s easy to keep scrolling to learn more about her mission.
What I find impressive about Michael Bungay Stanier’s MBS Works is its innovative coaching approach. The site showcases his unique methods for enhancing workplace productivity, supported by glowing client feedback.
What we like: Michael does not shy away from stating his expertise upfront and offering free content to site visitors so they can sample what he has to offer.
What stands out to me about Paul Martinelli’s association with The John Maxwell Team is the shared vision of leadership excellence they present. The site’s client stories emphasize the transformative impact of Martinelli’s coaching in personal and professional development.
What we like: The large blocks of dark blue and gold complement each other to communicate authority, confidence, and professionalism.
16. GrowBiz Media
What I like about GrowBiz Media is its laser-focused approach to providing actionable advice for small business owners. The platform is a goldmine of practical strategies and resources, resonating with entrepreneurs seeking to enhance their business operations.
What we like: The homepage is straight to the point with no distractions from the message GrowBiz wants to communicate.
CEO Coaching’s website has clear messaging, good use of white space and photos, and a direct CTA, embodying everything a coaching website needs.
What we like: What I like about CEO Coaching International is its emphasis on high-performance coaching for executives. Their approach to scaling businesses and improving leadership skills is clearly reflected in impressive client outcomes, setting them apart in the coaching industry.
18. Grace Brodeur
What stands out about Grace Brodeur’s coaching is her transformative approach to tackling procrastination. I am particularly impressed by the way her clients, ranging from CEOs to designers, credit her for significant improvements in productivity and self-confidence.
What we like: The soft brown tones and down-to-earth photos of Grace share her personality without so many words. This allows visitors to connect with her — and connecting personally with a personal coach is key to a successful partnership.
What I appreciate about Collaborative Coaching is its focus on teamwork and interpersonal dynamics within organizations. Their ability to improve communication, resolve conflicts, and build cohesive teams is a true testament to the power of collaborative coaching.
What we like: This site is lighter on visuals than some of the others, but its well-placed text delivers the message in a powerful way.
20. Briony Croft
I like that Briony Croft brings depth and transformation into the lives of her clients through her coaching. Her unique “Thinking Environment” approach fosters profound changes in perspective, as vividly expressed in the glowing testimonials from diverse professionals.
What we like: Briony Croft’s fashion-style website embodies the image and wardrobe consulting she offers. With stunning images, parallax scrolling, and a fashion video, she easily captures the attention of site visitors.
For Marshall Goldsmith’s website, I like its clear messaging and strong branding, which are immediately evident. The site combines professional design with accessible content, making it a valuable resource for those seeking coaching.
What we like: Promoting his best-selling book is a smart move — it contributes to his expertise and offers valuable information to those who may be more interested in self-help instead of his consulting services.
How to Make a Great Coaching Website
Crafting an outstanding coaching website goes beyond mere aesthetics; it’s about forging a deep, meaningful connection with your audience — along with a straightforward user experience. Let’s dive into the essential elements that create a magnetic online presence for business coaches. Imagine designing engaging landing pages that not only captivate but convert visitors into clients.
Understand your audience.
The secret sauce to a successful coaching website? Knowing your audience intimately. Your website should echo the dreams and needs of your visitors, creating content and designs that speak directly to potential clients’ hearts and minds. Creating a buyer persona can help you define, understand, and reach your target clients.
As a seasoned web design pro, I once transformed a life coach’s philosophy into a breathtaking digital experience. This project taught me the power of a website that resonates on both an emotional and visual level, moving beyond a mere digital space to become a living, breathing extension of the coach’s vision.
Streamline the user experience.
Delving into user-centric design, we uncover the art of simplicity and clarity. These aren’t just aesthetic choices; they’re the gears that keep your visitors engaged, ensuring they effortlessly find what they seek. Dive deeper with our insightful article, 9 Guidelines & Best Practices for Exceptional Web Design and Usability.
Showcase success stories.
Use success stories and testimonials as potent tools to showcase your coaching efficacy. These narratives of transformation not only build trust but also draw in clients seeking similar breakthroughs.
Regularly provide valuable content.
Keep your site pulsating with life through regularly updated, insightful content. Articles, tips, and resources not only engage your audience but also enhance your site’s SEO, establishing your expertise and maintaining a connection with your visitors. Consider creating a blog, a course, or a webinar.
Optimize for mobile.
In today’s mobile-first world, ensuring your website is mobile-friendly is non-negotiable. A seamless experience across devices widens your audience reach, making your coaching services accessible to everyone, everywhere.
Write clear calls-to-action.
Guide your visitors with clear CTAs, leading them to the next steps, be it newsletter sign-ups or consultation bookings. These straightforward prompts are key to boosting engagement and conversion rates.
Use high-quality visuals.
Invest in high-quality visuals to elevate your website’s allure. Professional imagery and design not only captivate visitors but also reflect the premium quality of your coaching services.
Optimize for SEO.
Lastly, harness the power of SEO to enhance your website’s visibility. Using relevant keywords, meta descriptions, and alt tags can significantly boost your ranking in search results, capturing the attention of more potential clients.
Evaluating the websites we’ve explored, what stands out is the distinct way each site tailors its design and content to its unique audience. As someone passionate about effective web design in coaching, I’m particularly drawn to the way these sites blend aesthetics with functionality, creating spaces that are not just visually appealing but also deeply engaging and intuitive.
If I had to pick a favorite, it would be the site of Briony Croft. Her unique “Thinking Environment” approach is brilliantly mirrored in the website’s design, fostering a sense of deep transformation and personal growth. It’s a perfect example of how a website can be an extension of a coach’s philosophy, offering a virtual space that is as empowering and transformative as the coaching sessions themselves.