The Performance Goal is Your Targeting

Those who have struggled most with changes to Meta advertising during the past few years underestimate…

How I Conquered My Fear of Events and Networking

Reading Time: 5 minutes I used to hate attending in-person events. I would focus on going from session…

Compare Dates in Ads Manager

Do you use this? I admit I feel a bit ridiculous. I was working with someone…

21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is…

10 Free Ways To Grow Your Newsletter Subscribers

Reading Time: 5 minutes As a marketing executive, you know how important it is to have…

Advantage+ Audience Best Practices Guide

Meta launched Advantage+ Audience in August of 2023, but the vast majority of advertisers still struggle…

Targeting Will Get More Difficult

It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you…

We Can Learn from Advantage+ Shopping

This is your blinking red light… This is something I’ve been trying to get through to…

A Comprehensive Glossary of Terms and Abbreviations for CMOs

Reading Time: 12 minutes In the fast-paced arena of Software as a Service (SaaS) marketing, where…

The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth

Reading Time: 10 minutes Buckle up, kids, it’s time for another history lesson. No, we aren’t…